B2B Online Connect 2023
June 2023
Europe
Day 2 | 15th June 2022
CET Time
Unlocking Hybrid Sales Potential
8:00 am - 8:45 am
Registration
8:45 am - 8:45 am
Welcome Address: Ben Sharples, Editorial Director, B2B Online
8:45 am - 8:45 am
Chairperson Welcome
Ilinca Popescu -
Sales Director – Central, Eastern & Northern Europe,
Steelcase
8:45 am - 9:15 am
Opening Keynote Presentation: How to evolve your traditional B2B 3 tier distribution system into a digital lead generation engine that increases sales
Markus Widmer -
Head of Customer Experience,
Mondi Group
9:15 am - 9:45 am
Panel: Rethinking Your Hybrid Sales Approach: How can you transition your team from ‘order takers’ to ‘value-adding order makers’ and boost sales performance?
Glen Collins -
VP Sales and Marketing,
Crane
Jeroen Spierings -
Head of Industry Marketing – EMEA,
Ricoh Europe
Satyam Aneja -
Global Marketing Execution Director,
Novartis
Farrukh Shad -
Senior VP Global eCommerce and Digital Enablers,
Schneider Electric
Following the panel you will then break out into a small group roundtables - Benchmark with your senior-level peers and have your pressing questions answered by speakers
10:15 am - 10:45 am
Private business meetings for you to benchmark solution providers
Expanding Your Commercial Horizons
11:15 am - 12:00 pm
Networking Roundtables [EXPAND FOR MORE INFO]
Arantxa Gulias Valverde -
Global Head of Digital, Content & Social Media,
Ferrovial
Pierre van Ingelandt -
Digital Lab Manager,
TotalEnergies
Karnika Goel -
Global Marketing Director (eCommerce),
Sealed Air
Andrei Bujor -
Global eCommerce Project Manager,
Honeywell
Olivier Ecabert -
Head of Marketing Digitalization,
Siemens Healthineers
1. Video content: How to design engaging video content that connects with your buyers in new and exciting ways
Arantxa Gulias Valverde, Global Head of Digital, Content & Social Media, Ferrovial
2. Blockchain: How to use blockchain capabilities to streamline and standardise processes
Pierre van Ingelandt, Digital Lab Manager, TotalEnergies
3. Segmentation: How to creatively segment your audience to drive innovation, develop new products and identify new revenue streams
Karnika Goel, Global Marketing Director (eCommerce), Sealed Air
4. Marketing Campaigns: How to achieve the ideal mix of online and offline events and campaigns to maximise your lead generation
Andrei Bujor, Global eCommerce Project Manager, Honeywell
1. Go-to-market strategies: How to integrate new hybrid go-to-market models in your traditional set up to capitalise on new growth opportunities
Olivier Ecabert, Head of Marketing Digitalization, Siemens Healthineers
Pierre van Ingelandt
Digital Lab ManagerTotalEnergies
12:00 pm - 12:20 pm
Keynote Interview: B2B2C Inspiration: How can you leverage new B2B2C models to strengthen your customer relationships and win market share?
Robert Van Geffen -
Global Head of Digital Marketing & E-Commerce D2B2C,
Philips
12:20 pm - 12:50 pm
Private business meetings for you to benchmark solution providers
12:50 pm - 1:50 pm
Lunch
Buyer Engagement in an eCommerce World
1:50 pm - 2:10 pm
Keynote Presentation: How to create & deploy digital enablers for eCommerce
Raul Valle -
VP, eCommerce Enablement,
Schneider Electric
Julie Savino -
Digital Product Content Factory Director,
Schneider Electric
2:10 pm - 2:40 pm
Panel: Seamless eCommerce Integration: How can you integrate eCommerce and marketplaces with your traditional sales channels to provide a convenient service that retains your buyers?
Dirk Rockendorf -
Head of Digitalization & Marketing – Aftermarket,
Continental
Raul Jimenez -
Team Head of eCommerce & Integration,
Sika
Shabir Chagan -
Global Program Lead, Digital,
Sandvik
Following the panel you will then break out into a small group roundtables - Benchmark with your senior-level peers and have your pressing questions answered by speakers
