Day 1 | 14th June 2022

8:15 am - 8:45 am Registration

8:45 am - 8:50 am Welcome Address: Ben Sharples, Editorial Director, B2B Online

8:50 am - 9:00 am Chairperson Welcome

Ilinca Popescu - Sales Director – Central, Eastern & Northern Europe, Steelcase

9:00 am - 9:30 am Opening Keynote Panel: Omnichannel Strategy: How can you design a hybrid buying experience that reflects the modern B2B buyer’s in-person, digital, and self-serve preferences to increase engagement and sales?

Gines Ortega - Director, Digital & Customer Engagement, Roche Javier Rodriguez - Head of eCommerce Transformation, ABB Jonas Åkermark - eCommerce Marketing Director, Husqvarna Morten Rudfred - Head of Group Digital Marketing, Rockwool Farrukh Shad - Senior VP Global eCommerce and Digital Enablers, Schneider Electric

10:00 am - 10:20 am CMO Keynote Presentation: Sales to marketing-driven transformation: How to transition from a transactional to a relationship-based customer approach to achieve long-term revenue growth

Erasmus Holm - Chief Marketing Officer, MSD

10:20 am - 10:30 am Networking Bingo

10:30 am - 11:00 am Private business meetings for you to benchmark solution providers

11:30 am - 11:50 am Keynote Presentation: How to integrate new digital capabilities developed during the pandemic in your traditional set-up to boost profitability

Gavin Masters - Senior Solutions Architect, Optimizely

11:50 am - 12:35 pm Networking Roundtables [EXPAND FOR MORE]

Ricardo Calumby - Global Marketing Manager, SABIC Victoria Kerr - Head of Marketing EMEA - Uber for Business, Uber Adam Licht - Global Director of Product Management, CX & UX, Wolters Kluwer Gavin Finn - President & CEO, Kaon Interactive

12:35 pm - 1:05 pm Private business meetings for you to benchmark solution providers

1:05 pm - 2:00 pm Lunch

2:00 pm - 2:20 pm Presentation: How to build an agile eCommerce technology architecture that can be scaled at speed to maintain rapid growth

Jorge Vacca - eCommerce Director, EMEA, Kimberly Clark

2:20 pm - 2:50 pm Panel: Insights-driven Sales & Marketing: How can you capitalise on B2B buyers’ data insights to better predict which opportunities will lead to sales?

Endre Rex-Kiss - Head of User Experience, Eaton Gerd De Bruycker - Director of Marketing Strategy & Planning, EMEA, Cisco Farrukh Shad - Senior VP Global eCommerce and Digital Enablers, Schneider Electric

3:20 pm - 3:50 pm Private business meetings for you to benchmark solution providers

4:20 pm - 5:20 pm Panel: Customer Experience: How can you translate your face-to-face interactions to online and create a personalised CX at every touchpoint?

Carlos Silva Lopes - Global Director of Customer Experience, Dow Sam Edwards - Digital & Marketing Director, Essentra Components Sandra Tappermann-Pieper - Chief Marketing Officer, LeasePlan Ilinca Popescu - Sales Director – Central, Eastern & Northern Europe, Steelcase

5:20 pm - 5:20 pm End of B2B Online Connect Day 1

5:30 pm - 5:30 pm Amsterdam Canal Cruise: Dinner & Drinks!