Sayed Gaffar

Digital and eCommerce Director Velcro

With a passion for digital strategy, eCommerce and achieving and retaining high standards, Sayed continuously strives to understand the bigger business picture and utilise excellent technological and communication skills to solve business issues. Bringing digital to the forefront of the leadership team has really been a driving force behind Velcros strategy and culture in the past months. This involved a process of change as to what benefits digital could provide to Velcro as well as why it should even be done. All of this painted a picture of what could be possible and ensured they weren’t falling behind the competition.