Ross Newton Dunn

eCommerce Director Spandex

Instrumental in a 44% growth of the online B2B business, this year has seen a huge positive change for Spandex, with customer on boarding moving from 4% resgistered users to 6.5% in a single year. This involved a full review of personalisation software as well as physically getting the team involved with the B2B process and encouraging a ‘push’ mentality not just ‘pull’. Looking to the future, the goal is to have 20% of all customers regularly purchasing online within the next four years.