Hayley Sykes

Head of Brand, Content and Marketing Operations Virgin Media Business

Responsible for the management of a multi-functional internal team, and external agency relationships, as well as a significant marketing budget, Hayley ensures multi-channel, lead-generating content and ecommerce activity, whilst building brand awareness and communicating brand purpose. She also works as a core member of the marketing leadership team to define and implement content marketing strategies across SME, enterprise and public sector audiences, whilst instilling a data-driven mindset to enable smarter campaign activity and better ROI.