Gregg Pearce

Head of Marketing Demand Generation Virgin Media Business

Tasked with heading up their brand generation campaign Gregg increased their brand awareness from 1 in 5, to 4 in 5 within the year. This involved the bold move of spending the entire marketing budget for the year in a competition to help fund small businesses, with a lucky few getting to pitch directly to Richard Branson. Looking to the future focus is concentrated around driving up customer generation opportunities and reducing the cost of customer acquisition.